Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Sciortino et al. v. Drink LMNT, Inc.
25-cv-3126, E.D.N.Y.
(June 2025)
LMNT Electrolyte Drink Mixes
Misleadingly marketing products as healthy, consistent with a whole foods diet, paleo and keto friendly, clean and containing “no dodgy ingredients” when they contain an excessive amount of the highly-processed sweetener maltodextrin
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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