Does Gatorade ‘Hydrate Better than Water’?
Lawsuits take aim at sports drinks’ superior hydration claim.
Backer et al. v. LiveAuctioneers LLC
26-cv-10936, N.D. Cal.
(Sept. 2026)
LiveAuctioneer’s merchandise
Failing to adequately disclose that a mandatory “Buyer’s Premium” fee will be added to all auction purchases, which can increase the bid price by as much as 30 percent
Pending
Lawsuits take aim at sports drinks’ superior hydration claim.
Esther Lian, Inc.com
Georgia Fearn, Inc.com
Lawsuits attempt to clear the air.
These “waterless” beauty products contain some surprising ingredients.