How Ethos Sold Wall Street on AI While Powering an Analog Boiler Room
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Backer et al. v. LiveAuctioneers LLC
26-cv-10936, N.D. Cal.
(Sept. 2026)
LiveAuctioneer’s merchandise
Failing to adequately disclose that a mandatory “Buyer’s Premium” fee will be added to all auction purchases, which can increase the bid price by as much as 30 percent
Pending
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.
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TINA.org and other consumer advocates file comment with FTC.
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