
CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
In March 2017, a class-action lawsuit was filed against Lifeway Foods for allegedly falsely representing that its Low Fat Kefir – Plain (unsweetened) is “99% lactose-free” when, in reality, it contains approximately the same amount of lactose as 2% milk. (Block et al v. Lifeway Foods, Inc., Case No. 17-cv-1717, N. D. IL.)
It’s a hot sponcon summer.
What’s this reservation good for?
TINA.org continues to support FTC, New York in federal court.
A bogus connection to major retailers is just the beginning.
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