Does Gatorade ‘Hydrate Better than Water’?
Lawsuits takes aim at sports drinks’ superior hydration claim.
A May 2012 class action alleges that Lifeway Foods falsely markets the health benefits of its ProBoost Kefir products. According to the lawsuit, “Lifeway’s ProBoost products are not clinically proven to be effective for the benefits Lifeway represents in its media and advertising of the ProBoost products.” (Keatley, et al. v. Lifeway Foods, Inc., Case No. 12-cv-3521, N.D.Ill.)
Lawsuits takes aim at sports drinks’ superior hydration claim.
Esther Lian, Inc.com
Georgia Fearn, Inc.com
Lawsuits attempt to clear the air.
These “waterless” beauty products contain some surprising ingredients.