Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Davis et al. v. LifeRX.MD, Inc.
25-cv-9997, S.D.N.Y.
(Feb. 2025)
LifeRx
Misrepresenting that it does not sell or share consumers’ personal information when it shares such information with several advertising partners – including X Corp. (f/k/a Twitter), Pinterest, Microsoft, Google, and Taboola – for targeted advertising purposes
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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