Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
LifeAid Beverage Products
Case Name (Date)
Scheibe et al. v. LifeAid Beverage LLC
23-cv-840, S.D. Cal.
(May 2023)
Product/Service
FitAid and FocusAid beverages
FitAid, FocusAid, Immunity Aid, and Party Aid power stick packs
Allegations
Falsely marketing products as “Naturally Flavored” and containing “No Artificial Flavors” when they contain an artificial flavoring (DL malic acid)
Status
Pending
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