April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
“Libido For Her”
September 2015: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiff and When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. as to class members. The reasons for the dismissal have not been disclosed.
May 2015: A class-action lawsuit was filed against GSCM Ventures, Inc. d/b/a Pacific Naturals for allegedly falsely marketing “Libido For Her,” a homeopathic drug product, as a “female libido enhancer” with beneficial health and aphrodisiac properties when, in reality, none of the ingredients provide such benefits. (Demison et al v. GSCM Ventures, Inc. d/b/a Pacific Naturals, Case No. 15-cv-1067, S. D. CA.)
For more information about other class-action lawsuits regarding sexual enhancements and TINA.org’s coverage of the product, click here.
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