
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
In October 2013, a class action complaint was filed against Lenovo Inc. for allegedly deceiving consumers in its marketing materials for the Lenovo IdeaPad U Series Ultrabook notebook computer. Among other things, plaintiffs claim that the company represents that the Ultrabook is capable of connecting to Wi-Fi networks when, in reality, a defect prevents it from making such a connection. (Wheeler et al v. Lenovo Inc., Case No. 13-0007150, Superior Court for the District of Columbia).
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
Complaint alleges IML was a $1.2 billion scam.
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