A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In October 2013, a class action complaint was filed against Lenovo Inc. for allegedly deceiving consumers in its marketing materials for the Lenovo IdeaPad U Series Ultrabook notebook computer. Among other things, plaintiffs claim that the company represents that the Ultrabook is capable of connecting to Wi-Fi networks when, in reality, a defect prevents it from making such a connection. (Wheeler et al v. Lenovo Inc., Case No. 13-0007150, Superior Court for the District of Columbia).
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.