Monetizing Minors
How brands exploit kid influencers and their followers.
Lancôme’s Teint Idole Ultra 24H Foundation
May 2013: Plaintiffs voluntarily dismissed the lawsuit without prejudice, meaning that they can refile the complaint. We cannot determine why plaintiffs dismissed the lawsuit.
April 2013: A class-action lawsuit was filed against Lancôme and L’Oreal for advertising their Teint Idole Ultra 24H foundation as lasting for 24 hours, regardless of skin type, and staying perfectly flawless, when, according to the complaint, the makeup does not stay on for 24 hours. (Weisberg et al. v. L’Oreal USA, Inc. et al., Case No. 13-cv-2851, S.D.N.Y.)
For more information about other class-action lawsuits against L’Oreal and TINA.org’s coverage of the company, click here.
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