L. 100% Organic Cotton Core Tampons

Case Name (Date)

Paulson et al. v. This is L. Inc.
22-cv-4665, N.D. Ill.
(Aug. 2022)

Product/Service

Allegations

Falsely marketing products as having “100% Organic Cotton” without adequately disclosing that they also contain non-cotton and non-organic ingredients

Misleadingly marketing that products do not contain chlorine bleaching, dyes, or fragrances when the color of products is enhanced with a synthetic coloring ingredient (titanium dioxide)

Falsely marketing titanium dioxide as “naturally occurring” when it is produced using synthetic processes