A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In February 2013, a federal appeals court affirmed the dismissal of a class-action lawsuit filed against Kraft Foods and Hormel Foods in 2011 alleging that the companies misled consumers into believing their lunch meat products contained fewer fat-calories than they actually did. One reason for the dismissal was that plaintiffs’ allegations weren’t strong enough to make out a legal claim. (Brad Kuenzig et al. v. Hormel Foods Corp. et al., Case No. 12-11180, 11th Cir.)
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.