CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Kingsford 100% Natural Hardwood Briquettes
Case Name (Date)
Lee et al v. The Kingsford Products Company, LLC
21-cv-924, S.D.N.Y.
(Feb. 2021)
Product/Service
Kingsford 100% Natural Hardwood Briquettes
Allegations
False natural claims
False claims that coals provide a “Cleaner Burn” and are less harmful to the environment
False 100% hardwood claims
Status
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
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