The FTC is not anti-direct selling. It’s pro-truth in advertising.
The DSA misses the mark.
Kidde and First Alert devices
Case Name (Date)
Stapleman et al. v. Walter Kidde Portable Equipment, LLC d/b/a Kidde Safety Equipment and BRK Brands, Inc. d/b/a First Alert
25-cv-2413, W.D. Wash.
(Dec. 2025)
Product/Service
Kidde and First Alert devices
Allegations
Misleadingly marketing ionization devices as “smoke alarms” when ionization technology does not timely warn of smoke from smoldering fires
Status
Pending
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