How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
In November 2019, a class-action lawsuit was filed against Kemps for allegedly misleadingly representing that its Heavenly Vanilla Simply Crafted Premium Ice Cream is flavored with vanilla when, according to the complaint, the ingredients list shows that the ice cream also contains unspecified “natural flavor.” (Vinales et al v. Kemps LLC, Case No. 19-cv-10463, S. D. NY.)
For more of TINA.org’s coverage of the marketing of vanilla ice creams, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.