CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Esparza et al. v. Kao USA Inc. d/b/a www.mykaoshop.com
25-cv-2327, S.D. Cal.
(Sept. 2025)
Kao’s subscriptions for cosmetics and personal care products
Failing to adequately disclose the terms of subscriptions
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg