The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
JB7’s Physician’s Choice Collagen Peptides
In September 2019, a class-action lawsuit was filed against JB7, LLC for allegedly deceptively marketing its Physician’s Choice Collagen Peptides as “the ultimate sports and post recovery protein” and that each serving of the product provides 12 percent of the Daily Value of protein when, according to the complaint, the Daily Value percentage for the product is zero because it is missing one of the nine essential amino acids (tryptophan) and thus is an “incomplete protein.” (McLaughlin et al v. JB7, LLC, Case No. 19-cv-23748, S. D. FL.)
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