Izze Sparkling Beverages
In June 2018, a class-action lawsuit was filed against Pepsico for allegedly falsely marketing Izze Sparkling beverages as having “No Preservatives” when, according to the complaint, the drinks contain the preservatives citric acid and ascorbic acid. Plaintiffs also claim that the company misleadingly markets the beverages as having “No Sugar Added” without disclosing that the beverage is not low in calories, as required by federal regulations. According to the complaint, the beverages have more calories than some similar products that do not have sugar in them. (Toribio et al v. Pepsico, Inc., Case no. 18-cv-3637, E.D.N.Y.)
Class-Action Tracker
The Latest
There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
TINA.org Action Sheds Light on SunPowerLED’s False Endorsement Claims
Letters alert agencies and organizations to company’s improper marketing.
VIN History USA’s ‘Free’ VIN Report
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
Will the MLM Industry Fix Its Earnings Claims Problem?
New research points to “no.”
TINA.org Supports Citizen Petition Calling for AI Pricing Transparency
Why disclosures are key to protecting informed consumer choice and competition.