CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Thomas et al. v. It’s A New 10, LLC d/b/a It’s A 10 Haircare
22-cv-22149, S.D. Fla.
(July 2022)
It’s A 10 haircare products
Falsely marketing that products repair damaged hair when none of the ingredients are capable of repairing hair
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg