April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
In 2010, the FTC charged Iovate Health Sciences and two affiliated Canadian companies with deceptively advertising that certain dietary supplements (Accelis, nanoSLIM, Cold MD, Germ MD, and Allergy MD) could help with weight loss, and treat and prevent colds, flu, and allergies. Iovate agreed to pay $5.5 million in consumer refunds to settle the matter. Consumers who bought any of the supplements between January 2006 and July 2010 have until April 1, 2013 to apply for a refund. For more information on how to apply, go to http://www.ftc.gov/bcp/cases/iovate/.
These definitions are a joke.
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