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Why advertise a price that no consumer will pay?
In March 2014, another class-action lawsuit was filed against IKO Manufacturing Inc. alleging that the company misleadingly markets its shingles, including, among others, the Renaissance, Aristocrat, and Nordic models. The complaint alleges that the company represents that the shingles will last for a specific period of time (ranging from 20 to 50 years or, in some cases, a lifetime) when the shingles are actually defective and fail before the end of the specified time period. In addition, plaintiffs claim that the company represents that the shingles meet certain industry standards when, in reality, they do not. (L’ Heureux et al v. IKO Manufacturing Inc., IKO Industries Inc., IKO Industries, LTD., IKO Midwest Inc., and IKO Production Inc., Case No. 14-cv-00091, D. ME.).
For more information about other class-action lawsuits filed against IKO and TINA.org’s coverage of the company, click here.
For more information regarding the advertising of shingles and TINA.org’s coverage of the issue, click here.
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