With Personalized Pricing, Disclosure Is a Start, But Not a Finish Line
TINA.org and other consumer advocates file comment with FTC.
In October 2020, a class-action lawsuit was filed against Igloo Products for allegedly deceptively marketing that ice will stay frozen in its ice coolers for a specific period of time – such as “3 Day,” “5 Day,” “7 day” or “120 Hour” – during normal use when, according to the complaint, the coolers do not work as advertised. (Chung et al v. Igloo Products Corp., Case No. 20-cv-4926, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of coolers, click here.
TINA.org and other consumer advocates file comment with FTC.
New book explores why MLMs are often associated with harmful outcomes – and what can be done about it.
Marketing and reality are not in sync.
New study opens the floodgates to class-action litigation.
Agency alleges MLM misled recruits about earnings, pressured distributors to buy products and encouraged fake retail sales.