April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Igloo Water Coolers
In October 2020, a class-action lawsuit was filed against Igloo Products for allegedly deceptively marketing that ice will stay frozen in its ice coolers for a specific period of time – such as “3 Day,” “5 Day,” “7 day” or “120 Hour” – during normal use when, according to the complaint, the coolers do not work as advertised. (Chung et al v. Igloo Products Corp., Case No. 20-cv-4926, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of coolers, click here.
The Latest
Skull Smash
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Stephen Ridley’s ‘Free Online Piano Masterclass’
Why this piano man may not give you the keys to success.
Nutrisystem Complete 50
Dig into these advertising claims.
FTC Staff Urge MLMs Not to Rely on Industry Income Disclosure Guidance
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.