There Should Be a Price to Pay for Knowingly Lying to Consumers
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
A July 2012 lawsuit was filed on behalf of California residents claiming that Hyundai falsely advertises its Elantra as the “40 Mile Per Gallon Elantra.” The class action alleges that Hyundai fails to inform consumers in its advertising that the 40 mpg is an estimate for highway driving only, and that other measures are much lower. (Bird v. Hyundai Motor America, et al., Superior Court of California, Sacramento County.)
Why TINA.org wants the Supreme Court to address proof of harm in Lanham Act cases.
Letters alert agencies and organizations to company’s improper marketing.
TINA.org discovers some roadblocks to unlocking this purportedly free offer.
New research points to “no.”
Why disclosures are key to protecting informed consumer choice and competition.