
Huggies Simply Clean Fragrance Free Baby Wipes
Allegations: Misleadingly marketing products as clean, gentle, safe, hypoallergenic, and plant-based
Rice et al v. Kimberly-Clark Corp.
21-at-793, E.D. Cal.
(Aug. 2021)
Huggies Snug & Dry Diapers
Misleadingly advertising diapers as safe and gentle without disclosing that they may cause rashes, blistering, peeling, and chemical burns
Pending
Allegations: Misleadingly marketing products as clean, gentle, safe, hypoallergenic, and plant-based
Allegations: Failing to disclose that products contain or are at risk of containing harmful per- and polyfluoroalkyl substances (PFAS)
Allegations: Deceptively marketing diapers as safe when they contain a skin irritant
Allegations: Falsely marketing wipes as “plant-based”
A deceptive marketing trend takes root.
How negative feelings surrounding menstruation have influenced period product marketing.
Five class-action settlements that left consumers behind in 2022.
NAD recommends changes after Pampers makes a stink over competing diaper brand’s ad claims.
You can’t always *depend* on the picture on the packaging.