Does Gatorade ‘Hydrate Better than Water’?
Lawsuits takes aim at sports drinks’ superior hydration claim.
In October 2014, a false advertising class-action lawsuit against Whitewave Foods Company was dismissed without prejudice (meaning that plaintiffs can refile their lawsuit at a later date). The complaint, which was originally filed in August 2014, alleged that the company misleadingly advertises that its DHA-fortified milk – including Horizon Organic Whole Milk plus DHA Omega-3, Horizon Organic Chocolate Milk plus DHA Omega-3, and Silk DHA Omega-3 & Calcium All Natural Soy Milk — will support brain health in children and adults without scientific evidence to support such claims. We cannot determine why the parties agreed to dismiss the lawsuit. The lawsuit was dismissed without prejudice, meaning that plaintiffs can refile the complaint. (Krinsk et al v. Whitewave Foods Company, The Vons Companies, Inc., Safeway Inc., and Does 1-50, Case No. 14-cv-01984, S. D. CA.).
For more information about other class-action lawsuits against Whitewave Foods and TINA.org’s coverage of the company, click here.
Lawsuits takes aim at sports drinks’ superior hydration claim.
Esther Lian, Inc.com
Georgia Fearn, Inc.com
Lawsuits attempt to clear the air.
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