CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Hopper’s Price Freeze Feature
Case Name (Date)
Reingold et al. v. Hopper (USA), Inc.
23-cv-58, C.D. Cal.
(Jan. 2023)
Product/Service
Price Freeze feature on Hopper’s travel website and app
Allegations
Misleadingly marketing that the Price Freeze feature protects consumers from price increases without adequately disclosing that the protection is limited to a pre-determined amount
Status
Pending
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