Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
June 2016: This action was dismissed because the parties settled. For more information about the settlement, click here.
September 2014: A class-action lawsuit was filed against Hiko Energy LLC for allegedly deceptively using a bait-and-switch scheme. Specifically, plaintiffs claim that the company promises customers who switch to Hiko Energy as their energy supplier will save on their monthly energy bills when, in reality, their energy bills will increase. (Kantor et al v. Hiko Energy, LLC, Case No. 14-cv-05585, E. D. PA.).
For more information about other class-action lawsuits filed against energy suppliers and TINA.org’s coverage of the topic, click here.
For more information about bait-and-switch schemes, click here.
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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