Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Allegations: Misleadingly marketing shampoos as plant-based and natural by using the phrase “Real Botanicals” and the Royal Botanical Gardens Kew seal on the bottles
Herbal Essences Wild Naturals Hair Products
January 2019: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
February 2017: A class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely marketing Herbal Essences Wild Naturals hair products as natural when, according to plaintiffs, they actually contain synthetic and chemical ingredients. (Takano et al v. The Procter & Gamble Company, Case No. 17-cv-385, E. D. CA.)
For more information about natural claims and TINA.org’s coverage of the issue, click here.
Class-Action Tracker
Herbal Essences and Pantene Essential Botanicals Shampoos and Conditioners
Allegations: Falsely marketing the percentage of natural ingredients in products
Herbal Essences Dry Shampoos and Conditioners
Allegations: Failing to disclose that products contain the carcinogen benzene
Pantene, Aussie, Herbal Essences, and Other Brands of Aerosol Hair Products
Allegations: Failing to disclose products contain the carcinogen benzene
Various Procter & Gamble Aerosol Products
Allegations: Failing to disclose products contain a carcinogen
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