Herbal Essences and Pantene Essential Botanicals Shampoos and Conditioners
Allegations: Falsely marketing the percentage of natural ingredients in products
Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Case Name (Date)
Dolson et al v. The Procter & Gamble Company
21-cv-868, S.D.N.Y.
(Feb. 2021)
Product/Service
Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Allegations
Misleadingly representing that shampoo is plant-based and natural by using the phrase “Real Botanicals” and placing the Royal Botanical Gardens Kew seal on the bottles when the shampoo is made using synthetic substances that are chemically processed
Misleadingly representing that Royal Botanical Gardens Kew endorses the shampoo when the organization has not endorsed the product and Procter & Gamble paid to use the seal
Status
Pending
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