
CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
In August 2013, consumers filed a class-action lawsuit against Helzberg Diamond Shops Inc. claiming that the company “materially misrepresented” the total weight of the diamonds in its engagement rings. Specifically, plaintiffs claim the total weight of the diamonds in the engagement rings was less than advertised. (Caprarola v. Helzberg’s Diamond Shops, Inc., Case No. 2013-CH-18976, Circuit Court of Cook County, Illinois).
It’s a hot sponcon summer.
What’s this reservation good for?
TINA.org continues to support FTC, New York in federal court.
A bogus connection to major retailers is just the beginning.
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