CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
May 2015: The named plaintiff voluntarily dismissed this action When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons have not been disclosed.
November 2014: A class-action lawsuit was filed against Purity Health Products, Inc. and Mira Health Products Ltd. for allegedly falsely advertising Healthy Life Chemistry dietary supplements, including the B-50 capsules, the Multi-Mineral capsules, and the Vitamin C capsules. Among other things, the complaint alleges that the companies misleadingly represent that the supplements will safely and effectively provide health benefits without adequately disclosing that the supplements contain dangerous ingredients – such as anabolic steroids – and without adequate evidence to support such claims. (Morales et al v. Purity First Health Products, Inc. and Mira Health Products Ltd., Case No. 14-cv-587, N. D. FL.).
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A rash of lawsuits allege companies are misleading consumers.
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