Monetizing Minors
How brands exploit kid influencers and their followers.
Hansen Fruit Juice
A class-action lawsuit was filed against Monster Beverage Corp. and its subsidiary, Hansen Beverage Co., in June 2013, claiming the companies mislabeled their Hansen fruit juices as “No Sugar Added” when the juices are actually made from concentrated fruit juice, in violation of California state law. (Cuzakis et al. v. Hansen Beverage Co. et al., Case No. BC513620, Super. Ct. Calif., L.A.)
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