
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
Mangone et al v. Big Geyser Inc.
20-cv-3267, S.D.N.Y.
(April 2020)
Hal’s New York Lemon and Lime Seltzer Waters
Misleadingly marketing that the characterizing flavor in products comes from the fruits identified on the front label when the ingredients list reveals that products contain natural flavors instead of the fruits
Settled and voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.
Complaint alleges IML was a $1.2 billion scam.
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