A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Gore-Tex Fabric
Case Name (Date)
Mason et al v. W.L. Gore & Associates
25-cv-49, E.D. Wash.
(Feb. 2025)
Product/Service
Gore-Tex Fabric
Allegations
Misleadingly marketing products as sustainable when they contain PFAS, which are harmful to the environment
Misrepresenting the extent of the company’s environmental footprint
Status
Pending
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