April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Gold Elements Face-Lift Creams and Serums
June 2017: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been disclosed.
February 2017: A class-action lawsuit was filed against Infinite Beauty, Gold Elements Valencia, and Premier Retail Group for allegedly falsely marketing the Gold Elements product line – including Face-Lift Creams and Serums – as providing non-surgical facelifts and claiming that results will last for fifteen years without adequate scientific evidence to support such claims. (Young et al v. Nature’s Elite, Inc. d/b/a Infinite Beauty, Gold Elements Valencia, Inc., and Premier Retail Group, Inc. and Does 1-10, Case No. 17-cv-421, E. D. CA.)
For more information about other class-action lawsuits regarding cosmetics and TINA.org’s coverage of the products, click here.
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