
Gillette
A TINA.org investigation of Gillette found that the company was making the unqualified claim that its product line was made in the United States in a national marketing campaign when…
December 2014: The parties agreed to dismiss this lawsuit. The reasons for the dismissal have not yet been disclosed.
September 2014: A class-action lawsuit was filed against Procter & Gamble for allegedly deceptively packaging several antiperspirants and deodorants, including Gillette® Odor Shield Invisible Solid, Old Spice® High Endurance Invisible Solid, and Old Spice® Classic. The complaint alleges, among other things, that the size of the package gives consumers the impression that they are getting more deodorant than they actually are. For example, the container for the 2.6 ounce deodorant is 5 ¼ inches high and 2 ½ inches wide when the actual size of the deodorant is 2 ¾ inches long and 2 ½ inches wide. (Tjokronolo et al v. The Procter & Gamble Company and Procter & Gamble Productions, Inc., Case No. 14-cv-5577, E. D. NY.).
For more information about other class-action lawsuits filed against Procter & Gamble and TINA.org’s coverage of the company, click here.
A TINA.org investigation of Gillette found that the company was making the unqualified claim that its product line was made in the United States in a national marketing campaign when…
Allegations: Falsely marketing products as pure
Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts
These brand-relationship disclosures are far from world-class.
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.
Ad Watchdog TINA.org Files FTC Complaint MADISON, CONN. January 23, 2018 – Despite a national advertising campaign showcasing patriotic imagery, highlighting its Boston headquarters, and heavily promoting its “Made in…
TINA.org files FTC complaint over Gillette’s false and deceptive Made in the USA claims.
The U.S. flag features prominently in this Gillette ad despite the fact that many of its products aren’t “Made in the USA.”