Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In November 2018, a class-action lawsuit was filed against Topstar Technology for allegedly falsely advertising the milliampere-hours (mAh) of GETIHU power banks (portable power sources that can be used to charge electronic devices). Specifically, the complaint alleges that testing shows that the mAh – which represents the number of times a power bank can charge a device before it needs to be recharged – of the power banks is actually much lower than advertised. For example, plaintiffs claim that the company represents that the mAh of one of its power banks is 10000 mAh when, according to the complaint, the actual mAh is 5498. (Mazzone et al v. Topstar Technology, LLC, Case No. 18-cv-6989, N. D. CA.)
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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