Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In June 2020, a class-action lawsuit was filed against GermBloc and WillSpeed Technology for allegedly misleadingly marketing that GermBloc alcohol-free hand sanitizer kills “99.99% of germs” and prevents diseases when, according to plaintiffs, there is no scientific evidence to support such claims. (Lagorio et al v. GermBloc, Inc. and WillSpeed Technology LLC, Case No. 20-cv-11074, D. Mass.)
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Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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