CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
GEEAR
Case Name (Date)
Scheibe et al. v. Fit Foods Distribution Inc. v. Fit Foods Distribution d/b/a Mutant
23-cv-220, S.D. Cal.
(Feb. 2023)
Product/Service
GEEAR dietary supplement powders
Allegations
Misleadingly marketing products as containing “No Synthetic Flavors” when they contain an artificial flavoring ingredient (DL malic acid)
Status
Pending
The Latest
TINA.org Joins Over 300 Orgs. in Letter Urging Congress to Support Financial Watchdog
Legislators should protect the work of the Consumer Financial Protection Bureau.
Happy Howl Dog Food
What does “human-grade” dog food actually mean?
Plaintiffs Awarded $2.3 Million for Bigelow Made in USA Claim Steeped in Deception
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
Stellantis pulls Jeep, Ram and Dodge tariff-response ads after built-in-USA scrutiny
E.J. Schultz, Ad Age