CATrends: Fake Discounts on Fitness Products
When the sale price is the regular price.
Martinez et al. v. Tzumi Electronics, Inc.
25-cv-2578, S.D.N.Y.
(March 2025)
FitRx SmartBell XL Quick-Select dumbbells
Marketing products as high quality when the weight plates may dislodge and drop during use due to a defect
Pending
When the sale price is the regular price.
Software maker will pay a $75 million fine and provide “affected consumers” with free services.
Order puts platforms like Amazon and Walmart on notice.
Advertised “best deal ever” comes with some caveats.
Cecilia D’Anastasio, Bloomberg