With Personalized Pricing, Disclosure Is a Start, But Not a Finish Line
TINA.org and other consumer advocates file comment with FTC.
First Financial Security
Case Name (Date)
Price et al. v. First Financial Security, Inc.
24-cv-10985, C.D. Cal.
(Dec. 2024)
Product/Service
First Financial Security insurance and financial products
Allegations
Misrepresenting that it protects consumers’ personal information when it failed to do so and there was a data breach in 2023
Status
Pending
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