Fifty Shades of Grey Come Alive Pleasure Gel for Her

January 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiff and When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. as to the class members. The reasons for the dismissal have not been disclosed.

February 2015: A class-action lawsuit was filed against Lovehoney, Inc. for allegedly falsely marketing the over-the-counter product called Fifty Shades of Grey Come Alive Pleasure Gel for Her. Among other things, the complaint alleges that the company uses statements – such as “Intimate Arousal Gel,” “increase[s] sensual comfort and pleasure,” and “Heighten your pleasure with Come Alive, an intimate arousal gel that enhances orgasms and stimulation” – to represent that the product will help a user experience heightened stimulation, pleasure, and orgasm when, in reality, the product is not effective as an aphrodisiac. (Warchol et al v. Love Honey, Inc., Lovehoney Group, LTD, PHE, Inc. d/b/a Adam and Eve Stores, and Erica Mitchell a/k/a E.L. James, Case No. 15-cv-0238, S. D. CA.).

For more information about the misleading advertising of aphrodisiacs and TINA.org’s coverage of the issue, click here.