A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In October 2019, a class-action lawsuit was filed against Casper’s Ice Cream for allegedly falsely advertising that Fat Boy Ice Creams contain vanilla when, according to the complaint, the ingredients list does not include vanilla and instead lists that the ice creams contain unspecified “Natural Flavor.” (Rogers et al v. Casper’s Ice Cream Inc., Case No. 19-cv-6064, E. D. NY.)
For more of TINA.org’s coverage of vanilla ice creams, click here.
Be wary of questionable and deceptive claims in origin stories.
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Advertised $19.99 price deserves an official review.
When the sale price is the regular price.