Fairlife Milk
Allegations: Misleadingly marketing that milk comes from cows that are treated humanely
Thomas et al. v. Fairlife, LLC and The Coca-Cola Co. et al.
25-cv-1650, C.D. Cal.
(Feb. 2025)
Fairlife
Falsely marketing that the company cares for animals and has zero tolerance for animal cruelty when the company supplies milk from facilities that abuse, neglect, torture and torment cows
Falsely marketing that the company uses sustainable practices when the company’s practices have a negative impact on the environment
Falsely marketing that plastic packaging is recyclable when the opaque containers contain a contaminant to the recycling process (titanium dioxide, or TiO2)
Pending
(Claims against two individual defendants dismissed in January 2026 and certain claims against Coca-Cola, Fairlife, and Select Milk dismissed in February 2026)
Allegations: Misleadingly marketing that milk comes from cows that are treated humanely
Company agrees to stop adding vitamins to drinks.
Deceased actors brought back to star in advertisements.