
Fairlife Milk
Allegations: Misleadingly marketing that milk comes from cows that are treated humanely
In June 2020, a class-action lawsuit was filed against Coca-Cola for allegedly falsely advertising that Fairlife products contain milk from cows that are treated ethically, humanely, and with an “extraordinary” amount of care and the farming practices used are environmentally sustainable when, according to plaintiffs, the cows are routinely abused and mistreated. (Cantwell et al v. The Coca-Cola Company, fairlife, LLC, et al, Case No. 20-cv-3739, N.D. Ill.)
For more of TINA.org’s coverage of Fairlife, click here.
Allegations: Misleadingly marketing that milk comes from cows that are treated humanely
This scam will not die.
Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.
One of the phrases behind Coke’s new so-called supermilk may not mean what you think.