Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Equaline Maximum Strength Lidocaine Patches
Case Name (Date)
Sheiner et al. v. Supervlau Inc.
22-cv-10262, S.D.N.Y.
(Dec. 2022)
Product/Service
Equaline Maximum Strength Lidocaine Patches
Allegations
Misleadingly marketing that products provide “Up to 8 Hours of Relief” when they do not adhere for eight hours
Misleadingly marketing products as “Maximum Strength” when they do not stay on for eight hours and, as a result, they do not deliver the “Maximum Strength” amount of lidocaine
Misleadingly marketing that products “Desensitize Aggravated Nerves” when patches are not capable of providing such relief
Status
Pending
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