A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Sheiner et al. v. Supervlau Inc.
22-cv-10262, S.D.N.Y.
(Dec. 2022)
Equaline Maximum Strength Lidocaine Patches
Misleadingly marketing that products provide “Up to 8 Hours of Relief” when they do not adhere for eight hours
Misleadingly marketing products as “Maximum Strength” when they do not stay on for eight hours and, as a result, they do not deliver the “Maximum Strength” amount of lidocaine
Misleadingly marketing that products “Desensitize Aggravated Nerves” when patches are not capable of providing such relief
Pending
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.