FTC Cracks Down on Forever Living Following Years of Deception
Settlement comes after TINA.org exposed thousands of deceptive income claims.
Sheiner et al. v. Supervlau Inc.
22-cv-10262, S.D.N.Y.
(Dec. 2022)
Equaline Maximum Strength Lidocaine Patches
Misleadingly marketing that products provide “Up to 8 Hours of Relief” when they do not adhere for eight hours
Misleadingly marketing products as “Maximum Strength” when they do not stay on for eight hours and, as a result, they do not deliver the “Maximum Strength” amount of lidocaine
Misleadingly marketing that products “Desensitize Aggravated Nerves” when patches are not capable of providing such relief
Pending
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.
The FTC’s Negative Option Rule do-over – and what’s at stake.