
Digital culture guru Taylor Lorenz’s new book reveals how the Instagram influencer ‘floodgates’ really opened: a backfiring FTC crackdown
Taylor Lorenz, Fortune
April 2017: This case was transferred to federal court.
January 2017: A class-action lawsuit was filed against Elmer’s Products for allegedly deceptively packaging Krazy Glue using You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.ed packages. According to the complaint, the company uses large, opaque packages that are more than five times larger than the tube of glue. (Spacone et al v. Elmer’s Products Inc., Case No. BC648907, California Superior Court – Los Angeles)
For more information about You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.ed packaging and TINA.org’s coverage of the issue, click here.
Taylor Lorenz, Fortune
Medicare “open enrollment,” which starts Oct. 15, is also open season for scammers.
TINA.org supports FTC’s proposed rule and suggests revisions.
Bundle bungled.
But the majority of brand partners will still lose money.