Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Electricity Maine
In November 2016, a class-action lawsuit was filed against Electricity Maine (an electricity supplier) for allegedly deceptively offering customers low introductory rates and savings on electricity bills when, in reality, the company automatically enrolls them at significantly higher long-term rates after the introductory rates expire. (Veilleux et al v. Electricty Maine, LLC et al, Case No. 16-cv-571, D. ME.)
For more information about energy suppliers and TINA.org’s coverage of them, click here.
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