CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Einstein Bros Fresh-Poured Orange Juice
July 2014: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been dismissed.
May 2014: A class-action lawsuit was filed alleging that Einstein Noah Restaurant Group (also known as Einstein Bros) represents that its orange juice is “100% Pure Squeezed Orange Juice” when, according to plaintiffs, it is actually made from water and concentrate. (Lesmez et al v. Einstein Noah Restaurant Group, Inc., Case No. 14-cv-61214, S. D. FL.).
For more information about other class-action lawsuits regarding the misleading marketing of orange juice and TINA.org’s coverage of the issue, click here.
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